Facebook Advertising is the Most Targeted & Affordable Type of Advertising
A major benefit of Facebook advertising is its ability to reach the exact audience that you desire. Facebook is the most targeted form of advertising. You can direct your advertising at specific groups of people based on age, interests, behavior, and location. If you really know your customers, you can use Facebook advertising to engage them.
Another major benefit of Facebook advertising is that it is extremely affordable. Gone are the days of only the big boys being able to afford quality advertising. You can literally spend $5 and reach 1,000 people. It does not make sense to spend more in radio ads, television commercials, billboards, and other traditional media to reach the same audience.